Filipino Driver Europe is a small business owned by Patrick Manalad, a Filipino based in Rome, that offers van services and tours across Europe, catering to Filipino tourists. The goal is to create a website that boosts online visibility, improves customer experience, and attracts more tourists searching for Filipino drivers in Europe.
To identify the key needs and objectives for this website project, I prepared a set of questions and conducted an [interview] with the stakeholder to know how I can contribute effectively to the project. After this interview, I had a clear idea of the problem and identified the need to create a user-friendly website and highlight destinations, comfort and safety, specifically for Filipino tourists.
To assess and evaluate the websites and strategies of companies that offer van services and tours around Europe, I conducted a [competitor research] that will aid in enhancing the design and customer experience for this project. From the findings, it shows that most companies list their services under specific sections on their websites. Along with this, they use visuals on the homepage and have a straightforward layout. Key features assessed from these companies include having online booking, a floating messaging button and mobile optimization.
I began listing down the sections I need to do and the number of pages it will take to complete the website. I searched online for some inspiration for the UI/UX layout and compiled these images I found into a [mood board].
After collecting the design references I have and narrowing them down, I turned these ideas into [sketches] for the website pages. Following this, I did a [wireframe] to apply the feedback I received from the stakeholder since this serves as my guide to visualize the layout. Aside from that, I also considered several UI/UX approaches making sure it is structured properly, functional and visually appealing.
Initially, I gathered online inspirations mostly from travel and business-related platforms. I compiled references for navigation bars, those travelling websites with scenic hero sections, service cards, contact forms and ratings into a moodboard. Afterwards, I designed the [website prototype] with a simple layout, as requested by the stakeholder. This reflects a more practical approach aimed at delivering minimalistic yet user-friendly website experience.
Once the design was complete, I did [website development] by coding the final pages which consisted of Home, Services, Reviews, and Booking. I was able to explore different frameworks such as ReactJS and Bootstrap to build and enhance the website.
The stakeholder’s feedback is necessary. They are key to the completion of this project. With this, I pitched to Patrick the [final version] of the website which then gave me important feedback that allowed me to polish and make some few final changes on the UI/UX layout and functionality.
In finality, I wrote down [future implementations] of what I could’ve done but wasn’t because of time constraints on this website development. I did this to know what ideas I had that could somehow add for future reference or include to other projects.